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First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology,... Læs mere
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English... Læs mere
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Vague language ('bags of time', 'doing stuff', 'and all that') is an aspect of communicative competence of considerable social importance. This book examines its function. It... Læs mere
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Bemærk: Kan ikke leveres før jul.
Can the culture and language of science be an alienating force that discourages marginalized people from identifying with scientists and pursuing higher education in the sciences?
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This book explores the influence of high stakes standardised testing within the context... Læs mere
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This book’s innovative approach proposes Language for Teaching Purposes as a distinct field of enquiry and practice within Language for Specific Purposes.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Bemærk: Kan ikke leveres før jul.
This cutting edge collection considers how the Japanese language functions as a key element of Japanese soft power in Asia.
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This book provides pre-service Caribbean teachers and educators with ways of thinking about writing... Læs mere