Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An I... (Bog, Paperback / softback, Engelsk)
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach
Forlag: Springer Verlag, Singapore

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

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Alle detaljer

Forlag Springer Verlag, Singapore
Forfatter Wei Feng
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 09-12-2018
Første udgivelsesår 2018
Illustrationer 4 Illustrations, color; XVI, 152 p. 4 illus. in color.
Originalsprog Singapore
Sideantal 152
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 152 pages, 4 Illustrations, color; XVI, 152 p. 4 illus. in color.
Mål 235 x 155
ISBN-13 / EAN-13 9789811351471