Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An I... (Bog, Hardback, Engelsk) af Wei Feng

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach

(Bog, Hardback, Engelsk)
Forfatter: Wei Feng



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Beskrivelse

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

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Alle detaljer

Forlag Springer Verlag, Singapore
Forfatter Wei Feng
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2017
Udgivelsesdato 21-06-2017
Første udgivelsesår 2017
Illustrationer 4 Illustrations, color; XVI, 152 p. 4 illus. in color.
Originalsprog Singapore
Sideantal 152
Indbinding Hardback
Forlag Springer Verlag, Singapore
Sideoplysninger 152 pages, 4 Illustrations, color; XVI, 152 p. 4 illus. in color.
Mål 235 x 155
ISBN-13 / EAN-13 9789811044687