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Forventes på lager: 21-06-2017
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
| Forlag | Springer Verlag, Singapore |
| Forfatter | Wei Feng |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 21-06-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 4 Illustrations, color; XVI, 152 p. 4 illus. in color. |
| Originalsprog | Singapore |
| Sideantal | 152 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 152 pages, 4 Illustrations, color; XVI, 152 p. 4 illus. in color. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9789811044687 |