Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedi... (Bog, Hardback, Engelsk)
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

(Bog, Hardback, Engelsk)
Forlag: Springer International Publishing AG

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Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2018 ed.
Udgivelsesdato 28-11-2018
Første udgivelsesår 2018
Serie Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Illustrationer 8 Illustrations, color; 14 Illustrations, black and white; XXXVIII, 612 p. 22 illus., 8 illus. in color.
Fagredaktør Nina Krey, Patricia Rossi
Originalsprog Switzerland
Sideantal 612
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 612 pages, 8 Illustrations, color; 14 Illustrations, black and white; XXXVIII, 612 p. 22 illus., 8 i
Mål 235 x 155
ISBN-13 / EAN-13 9783319991801