Forventes på lager: 15-11-2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
| Forlag | John Wiley & Sons Inc |
| Forfattere | C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-11-2016 |
| Første udgivelsesår | 2016 |
| Originalsprog | United States |
| Sideantal | 288 |
| Indbinding | Hardback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 288 pages |
| Mål | 165 x 262 x 27 |
| ISBN-13 / EAN-13 | 9781119308065 |