Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658280130
- Se flere detaljer ▼
Beskrivelse
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Forfatter | Beat Meier |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2020 ed. |
| Udgivelsesdato | 08-10-2019 |
| Første udgivelsesår | 2019 |
| Serie | Innovatives Markenmanagement |
| Illustrationer | 2 Illustrations, color; 9 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 109 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 109 pages, 2 Illustrations, color; 9 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658280130 |