Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
(Bog, Hardback, Engelsk)
Forlag:
Palgrave USA
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781403946416
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Beskrivelse
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
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| Forlag | Palgrave USA |
| Forfattere | Randolph J. Trappey, A. Woodside |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2005 ed. |
| Udgivelsesdato | 23-11-2004 |
| Første udgivelsesår | 2004 |
| Illustrationer | IX, 258 p. |
| Originalsprog | United States |
| Sideantal | 258 |
| Indbinding | Hardback |
| Forlag | Palgrave USA |
| Sideoplysninger | 258 pages, IX, 258 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781403946416 |