Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (Bog, Hardback, Engelsk)
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Brand Co-Creation Tourism Research: Contemporary Issues and Challenges

(Bog, Hardback, Engelsk)
Brand Co-Creation Tourism Research: Contemporary Issues and Challenges
Forlag: Apple Academic Press Inc.

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Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies.

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Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-10-2023
Første udgivelsesår 2023
Serie Advances in Hospitality and Tourism
Illustrationer 23 Tables, black and white; 4 Line drawings, color; 9 Line drawings, black and white; 2 Halftones, color; 6 Illustrations, color; 9 Illustrations, black and white
Fagredaktør Raouf Ahmad Rather
Originalsprog Canada
Sideantal 298
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 298 pages, 23 Tables, black and white; 4 Line drawings, color; 9 Line drawings, black and white; 2 H
Mål 229 x 152
ISBN-13 / EAN-13 9781774912515