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Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe

(Bog, Hardback, Engelsk)
Forfattere: Elwira Gross-Gniot, Maciej Debski, Ewa Szkudlarek
Forlag: Taylor & Francis Ltd

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Beskrivelse

The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Elwira Gross-Gniot, Maciej Debski, Ewa Szkudlarek
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-05-2026
Første udgivelsesår 2026
Serie Routledge Studies in Central and Eastern European Business and Economics
Illustrationer 10 Tables, black and white; 50 Line drawings, black and white; 50 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 188 pages, 10 Tables, black and white; 50 Line drawings, black and white; 50 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781041145004