Brand Management: A Theoretical and Practical Approach (Bog, Paperback / softback, Engelsk) af Rik Riezebos
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Brand Management: A Theoretical and Practical Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Rik Riezebos
Brand Management: A Theoretical and Practical Approach
Forlag: Pearson Education Limited

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Beskrivelse

This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.

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Alle detaljer

Forlag Pearson Education Limited
Forfatter Rik Riezebos
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-09-2002
Første udgivelsesår 2002
Originalsprog United Kingdom
Sideantal 352
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 352 pages
Mål 247 x 189 x 19
ISBN-13 / EAN-13 9780273655053