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Brand Management: Mastering Research, Theory and Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Tilde (Copenhagen Business School Heding, Charlotte F. (Copenhagen Business School Knudtzen, Mogens (Copenhagen Business School Bjerre
Brand Management: Mastering Research, Theory and Practice
Forlag: Taylor & Francis Ltd

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Tilde (Copenhagen Business School Heding, Charlotte F. (Copenhagen Business School Knudtzen, Mogens (Copenhagen Business School Bjerre
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 20-05-2020
Første udgivelsesår 2020
Illustrationer 27 Tables, black and white; 71 Line drawings, black and white; 71 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 338
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 338 pages, 27 Tables, black and white; 71 Line drawings, black and white; 71 Illustrations, black an
Mål 174 x 244 x 23
ISBN-13 / EAN-13 9780367172589