Brand Storytelling in the Digital Age: Theories, Practice and Application (Bog, Hardback, Engelsk) af S M A Moin
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Brand Storytelling in the Digital Age: Theories, Practice and Application

(Bog, Hardback, Engelsk)
Forfatter: S M A Moin
Forlag: Springer Nature Switzerland AG

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It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;

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Forlag Springer Nature Switzerland AG
Forfatter S M A Moin
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 27-10-2020
Første udgivelsesår 2020
Illustrationer 1 Illustrations, color; 3 Illustrations, black and white; XXI, 100 p. 4 illus., 1 illus. in color.
Originalsprog Switzerland
Sideantal 100
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 100 pages, 1 Illustrations, color; 3 Illustrations, black and white; XXI, 100 p. 4 illus., 1 illus.
Mål 218 x 156 x 14
ISBN-13 / EAN-13 9783030590840