Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding (Bog, Hardback, Engelsk)

Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding

(Bog, Hardback, Engelsk)

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Beskrivelse

To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding.

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Alle detaljer

Forlag Amsterdam University Press
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-04-2021
Første udgivelsesår 2021
Illustrationer 22 Illustrations, black and white
Fagredaktør Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer
Originalsprog Netherlands
Sideantal 372
Indbinding Hardback
Forlag Amsterdam University Press
Sideoplysninger 372 pages, 22 Illustrations, black and white
Mål 163 x 240 x 28
ISBN-13 / EAN-13 9789463723916