Building Brands Directly: Creating Business Value from Customer Relationships
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349137732
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Beskrivelse
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Stewart Pearson |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 1996 |
| Udgivelsesdato | 01-01-1996 |
| Første udgivelsesår | 1996 |
| Illustrationer | XVI, 431 p. |
| Originalsprog | United Kingdom |
| Sideantal | 431 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 431 pages, XVI, 431 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9781349137732 |