Business and Social Media in the Middle East: Strategies, Best Practices and Perspect... (Bog, Paperback / softback, Engelsk)
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

(Bog, Paperback / softback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 27-06-2021
Første udgivelsesår 2021
Illustrationer 5 Illustrations, color; 1 Illustrations, black and white
Fagredaktør Nehme Azoury, Lindos Daou
Originalsprog Switzerland
Sideantal 184
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 184 pages, 5 Illustrations, color; 1 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030459628