Business and Social Media in the Middle East: Strategies, Best Practices and Perspect... (Bog, Hardback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Mellemøsten
  6. Business and Social Media in the Middle East: Strategies, Best...

Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives

(Bog, Hardback, Engelsk)
Forlag: Springer Nature Switzerland AG

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Mellemøsten Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 26-06-2020
Første udgivelsesår 2020
Illustrationer 5 Illustrations, color; 1 Illustrations, black and white
Fagredaktør Nehme Azoury, Lindos Daou
Originalsprog Switzerland
Sideantal 184
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 184 pages, 5 Illustrations, color; 1 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030459598