Business Strategy in a Semiglobal Economy (Bog, Hardback, Engelsk) af Panos Mourdoukoutas

Business Strategy in a Semiglobal Economy

(Bog, Hardback, Engelsk)
Forfatter: Panos Mourdoukoutas

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Beskrivelse

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Panos Mourdoukoutas
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-01-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 232
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 232 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765613417