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Business-to-Business Marketing: A Strategic Approach

(Bog, Hardback, Engelsk)
Forfattere: Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt
Business-to-Business Marketing: A Strategic Approach
Forlag: SAGE Publications Inc

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Beskrivelse

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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Alle detaljer

Forlag SAGE Publications Inc
Forfattere Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 30-05-2001
Første udgivelsesår 2001
Originalsprog United States
Sideantal 560
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 560 pages
Mål 254 x 177
ISBN-13 / EAN-13 9780803959644