Buyology: How Everything We Believe About Why We Buy is Wrong (Bog, Paperback / softback, Engelsk) af Martin Lindstrom
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Buyology: How Everything We Believe About Why We Buy is Wrong

(Bog, Paperback / softback, Engelsk)
Forfatter: Martin Lindstrom
Buyology: How Everything We Believe About Why We Buy is Wrong
Forlag: Cornerstone

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Beskrivelse

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

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Alle detaljer

Forlag Cornerstone
Forfatter Martin Lindstrom
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-05-2009
Første udgivelsesår 2009
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Cornerstone
Sideoplysninger 272 pages
Mål 197 x 130 x 17
ISBN-13 / EAN-13 9781847940131