Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781041386261
- Se flere detaljer ▼
Forventes på lager: 18-11-2026
Formater og udgaver
Beskrivelse
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Charles Shaw |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-11-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 65 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 536 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 536 pages, 65 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an |
| Mål | 254 x 178 |
| ISBN-13 / EAN-13 | 9781041386261 |