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Cause-Related Marketing: Case Studies From a Global Perspective

(Bog, Paperback / softback, Engelsk)
Cause-Related Marketing: Case Studies From a Global Perspective
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 29-03-2022
Første udgivelsesår 2022
Serie Classroom Companion: Business
Illustrationer 93 Illustrations, color; 8 Illustrations, black and white
Fagredaktør M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
Originalsprog Switzerland
Sideantal 435
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 435 pages, 93 Illustrations, color; 8 Illustrations, black and white
Mål 155 x 235 x 27
ISBN-13 / EAN-13 9783030654573