Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its In... (Bog, Paperback / softback, Engelsk)
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Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication

(Bog, Paperback / softback, Engelsk)
Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication
Forlag: INTELLECT

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Beskrivelse

This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

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Alle detaljer

Forlag INTELLECT
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-08-2017
Første udgivelsesår 2017
Fagredaktør Vivienne Leung, Kimmy Cheng, Tommy (University of Amsterdam Tse
Originalsprog United Kingdom
Sideantal 202
Indbinding Paperback / softback
Forlag Intellect
Sideoplysninger 202 pages
Mål 170 x 231 x 11
ISBN-13 / EAN-13 9781783208074