Celebrity Sells
(Bog, Paperback / softback, Engelsk)
Forlag:
John Wiley & Sons Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780470868508
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Bemærk: Kan ikke leveres før jul.
Beskrivelse
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
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Alle detaljer
| Forlag | John Wiley & Sons Inc |
| Forfatter | Hamish Pringle |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-03-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United States |
| Sideantal | 352 |
| Indbinding | Paperback / softback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 352 pages |
| Mål | 227 x 152 x 25 |
| ISBN-13 / EAN-13 | 9780470868508 |