China Goes West: Everything You Need to Know About Chinese Companies Going Global (Bog, Hardback, Engelsk) af Joel Backaler
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China Goes West: Everything You Need to Know About Chinese Companies Going Global

(Bog, Hardback, Engelsk)
Forfatter: Joel Backaler
Forlag: Palgrave Macmillan

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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Joel Backaler
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-04-2014
Første udgivelsesår 2014
Illustrationer XVII, 190 p.
Originalsprog United Kingdom
Sideantal 190
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 190 pages, XVII, 190 p.
Mål 224 x 146 x 19
ISBN-13 / EAN-13 9781137293923