Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783031299681
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Beskrivelse
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Forfatter | Fridrik Larsen |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2023 ed. |
| Udgivelsesdato | 22-06-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 15 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 150 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 150 pages, 15 Illustrations, black and white |
| Mål | 208 x 147 x 12 |
| ISBN-13 / EAN-13 | 9783031299681 |