Commodity Marketing: Strategies, Concepts, and Cases
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030906566
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Beskrivelse
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2022 ed. |
| Udgivelsesdato | 23-04-2022 |
| Første udgivelsesår | 2022 |
| Serie | Management for Professionals |
| Illustrationer | 69 Illustrations, black and white |
| Fagredaktør | Margit Enke, Anja Geigenmuller, Alexander Leischnig |
| Originalsprog | Switzerland |
| Sideantal | 425 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 425 pages, 69 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783030906566 |