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  6. Comparative Advertising: History, Theory, and Practice

Comparative Advertising: History, Theory, and Practice

(Bog, Paperback / softback, Engelsk)
Forfatter: Fred Beard
Comparative Advertising: History, Theory, and Practice
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Fred Beard
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-07-2020
Første udgivelsesår 2020
Illustrationer 6 BW Photos, 7 Tables
Originalsprog United States
Sideantal 246
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 246 pages, 6 BW Photos, 7 Tables
Mål 151 x 229 x 20
ISBN-13 / EAN-13 9781498560344