Concept Research in Food Product Design and Development (Bog, Hardback, Engelsk) af HR Moskowitz
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Concept Research in Food Product Design and Development

(Bog, Hardback, Engelsk)
Forfattere: Howard R. (Moskowitz Jacobs Moskowitz, Sebastiano (Moskowitz Jacobs Inc.) Porretta, Matthias (Moskowitz Jacobs Silcher
Concept Research in Food Product Design and Development
Forlag: John Wiley and Sons Ltd

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Beskrivelse

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.

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Alle detaljer

Forlag John Wiley and Sons Ltd
Forfattere Howard R. (Moskowitz Jacobs Moskowitz, Sebastiano (Moskowitz Jacobs Inc.) Porretta, Matthias (Moskowitz Jacobs Silcher
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-04-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 616
Indbinding Hardback
Forlag John Wiley and Sons Ltd
Sideoplysninger 616 pages
Mål 188 x 264 x 41
ISBN-13 / EAN-13 9780813824246