Concise Encyclopedia of Church and Religious Organization Marketing (Bog, Paperback / softback, Engelsk)

Concise Encyclopedia of Church and Religious Organization Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Henry Cole, Bruce Wrenn

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Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.

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Forlag Taylor & Francis Inc
Forfattere Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Henry Cole, Bruce Wrenn
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-01-2006
Første udgivelsesår 2006
Originalsprog United States
Sideantal 190
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 190 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780789018786