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Concise Encyclopedia of Professional Services Marketing

(Bog, Hardback, Engelsk)
Forfattere: Kenneth E. (University of Louisiana at Monroe Clow, Robert E (Southeastern Oklahoma State University Stevens
Concise Encyclopedia of Professional Services Marketing
Forlag: Taylor & Francis Inc

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Kenneth E. (University of Louisiana at Monroe Clow, Robert E (Southeastern Oklahoma State University Stevens
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-12-2008
Første udgivelsesår 2008
Illustrationer 17 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and white; 10 Illustrations, black and white
Originalsprog United States
Sideantal 182
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 182 pages, 17 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and whit
Mål 229 x 152
ISBN-13 / EAN-13 9780789036902