Conjoint Measurement: Methods and Applications (Bog, Paperback / softback, Engelsk)

Conjoint Measurement: Methods and Applications

(Bog, Paperback / softback, Engelsk)



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Beskrivelse

A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of hardcover 4th ed. 2007
Udgivelsesdato 15-10-2010
Første udgivelsesår 2010
Illustrationer VII, 373 p.
Fagredaktør Anders Gustafsson, Andreas Herrmann, Frank Huber
Originalsprog Germany
Sideantal 373
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 373 pages, VII, 373 p.
Mål 235 x 155
ISBN-13 / EAN-13 9783642090561