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Consumer Behavior in Action: Real-life Applications for Marketing Managers

(Bog, Paperback / softback, Engelsk)
Forfatter: Geoffrey Paul Lantos
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Forlag: Taylor & Francis Ltd

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Beskrivelse

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Geoffrey Paul Lantos
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-10-2010
Første udgivelsesår 2010
Illustrationer Illustrations
Originalsprog United Kingdom
Sideantal 648
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 648 pages
Mål 280 x 200 x 3
ISBN-13 / EAN-13 9780765620903