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Consumer Behavior Knowledge for Effective Sports and Event Marketing

(Bog, Paperback / softback, Engelsk)
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Forlag: Taylor & Francis Ltd

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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-09-2010
Første udgivelsesår 2010
Illustrationer 16 Tables, black and white
Fagredaktør Lynn R. (University of Oregon Kahle, Angeline G. (University of Nevada Close
Originalsprog United Kingdom
Sideantal 348
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 348 pages, 16 Tables, black and white
Mål 238 x 173 x 19
ISBN-13 / EAN-13 9780415873581