Consumer Behavior Knowledge for Effective Sports and Event Marketing (Bog, Hardback, Engelsk)
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Consumer Behavior Knowledge for Effective Sports and Event Marketing

(Bog, Hardback, Engelsk)
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Forlag: Taylor & Francis Ltd

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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-10-2010
Første udgivelsesår 2010
Illustrationer 16 Tables, black and white
Fagredaktør Lynn R. (University of Oregon Kahle, Angeline G. (University of Nevada Close
Originalsprog United Kingdom
Sideantal 348
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 348 pages, 16 Tables, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9780415873574