Consumer Behavior: Science and Practice, International Edition (Bog, Paperback / softback, Engelsk)
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Consumer Behavior: Science and Practice, International Edition

(Bog, Paperback / softback, Engelsk)
Forfattere: Frank (University of Cincinnati) Kardes, Thomas (Saint Vincent College) Cline, Maria (Miami (Ohio) University) Cronley
Consumer Behavior: Science and Practice, International Edition
Forlag: Cengage Learning, Inc

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Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.

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Alle detaljer

Forlag Cengage Learning, Inc
Forfattere Frank (University of Cincinnati) Kardes, Thomas (Saint Vincent College) Cline, Maria (Miami (Ohio) University) Cronley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave International Student Edition
Udgivelsesdato 05-04-2010
Første udgivelsesår 2010
Originalsprog United States
Sideantal 480
Indbinding Paperback / softback
Forlag Cengage Learning, Inc
Sideoplysninger 480 pages
Mål 253 x 206 x 17
ISBN-13 / EAN-13 9780538746861