Consumer Behaviour
(Bog, Paperback / softback, Engelsk)
Forlag:
McGraw-Hill Education
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780070278370
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Beskrivelse
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
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| Forlag | McGraw-Hill Education |
| Forfatter | Karen Webb |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 21-10-2009 |
| Første udgivelsesår | 2009 |
| Originalsprog | Australia |
| Indbinding | Paperback / softback |
| Forlag | McGraw-Hill Education |
| Mål | 251 x 201 x 9 |
| ISBN-13 / EAN-13 | 9780070278370 |