Consumer Brand Relationships in Tourism: An International Perspective (Bog, Hardback, Engelsk)
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Consumer Brand Relationships in Tourism: An International Perspective

(Bog, Hardback, Engelsk)
Consumer Brand Relationships in Tourism: An International Perspective
Forlag: Springer International Publishing AG

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Beskrivelse

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 12-11-2024
Første udgivelsesår 2024
Serie Tourism, Hospitality & Event Management
Illustrationer 24 Illustrations, color; 20 Illustrations, black and white; LIX, 626 p. 44 illus., 24 illus. in color.
Fagredaktør Raouf Ahmad Rather
Originalsprog Switzerland
Sideantal 626
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 626 pages, 24 Illustrations, color; 20 Illustrations, black and white; LIX, 626 p. 44 illus., 24 ill
Mål 235 x 155
ISBN-13 / EAN-13 9783031595349