Consumer Decision-Making, Analytics and AI (Bog, Hardback, Engelsk) af Andrew (Nottingham University Business School Smith
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Consumer Decision-Making, Analytics and AI

(Bog, Hardback, Engelsk)
Forfattere: Andrew (Nottingham University Business School Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
Forlag: Taylor & Francis Ltd

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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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Forlag Taylor & Francis Ltd
Forfattere Andrew (Nottingham University Business School Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-06-2025
Første udgivelsesår 2025
Serie Routledge Studies in Marketing
Illustrationer 11 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 142
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 142 pages, 11 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032830445