Consumer Demographics and Behaviour: Markets are People (Bog, Paperback / softback, Engelsk) af Jo. M. Martins

Consumer Demographics and Behaviour: Markets are People

(Bog, Paperback / softback, Engelsk)
Forfattere: Jo M. Martins, Farhat Yusuf, David A. Swanson



Forlag: Springer

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Beskrivelse

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.

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Alle detaljer

Forlag Springer
Forfattere Jo M. Martins, Farhat Yusuf, David A. Swanson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2012 ed.
Udgivelsesdato 26-01-2014
Første udgivelsesår 2014
Serie The Springer Series on Demographic Methods and Population Analysis
Illustrationer XXII, 214 p.
Originalsprog Netherlands
Sideantal 214
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 214 pages, XXII, 214 p.
Mål 235 x 155
ISBN-13 / EAN-13 9789400793231