Consumer Happiness: Multiple Perspectives (Bog, Paperback / softback, Engelsk)
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Consumer Happiness: Multiple Perspectives

(Bog, Paperback / softback, Engelsk)
Forlag: Springer Verlag, Singapore

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This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

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Alle detaljer

Forlag Springer Verlag, Singapore
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 07-05-2022
Første udgivelsesår 2022
Serie Studies in Rhythm Engineering
Illustrationer 20 Illustrations, color; 1 Illustrations, black and white; XII, 285 p. 21 illus., 20 illus. in color.
Fagredaktør Tanusree Dutta, Manas Kumar Mandal
Originalsprog Singapore
Sideantal 285
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 285 pages, 20 Illustrations, color; 1 Illustrations, black and white; XII, 285 p. 21 illus., 20 illu
Mål 235 x 155
ISBN-13 / EAN-13 9789813363762