Consumer Perception of Product Risks and Benefits (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Sundhedspsykologi
  5. Social forskning og statistik
  6. Markedsundersøgelser
  7. Psykologisk metodologi
  8. Økonomi og adfærd
  9. Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

(Bog, Paperback / softback, Engelsk)
Consumer Perception of Product Risks and Benefits
Forlag: Springer International Publishing AG

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Beskrivelse

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 21-07-2018
Første udgivelsesår 2018
Illustrationer 23 Illustrations, color; 32 Illustrations, black and white; XXIV, 596 p. 55 illus., 23 illus. in color.
Fagredaktør Gerard Emilien, Rolf Weitkunat, Frank Ludicke
Originalsprog Switzerland
Sideantal 596
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 596 pages, 23 Illustrations, color; 32 Illustrations, black and white; XXIV, 596 p. 55 illus., 23 il
Mål 235 x 155
ISBN-13 / EAN-13 9783319844213