Consumer Perception of Product Risks and Benefits
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783319505282
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Beskrivelse
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 24-03-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 23 Illustrations, color; 32 Illustrations, black and white; XXIV, 596 p. 55 illus., 23 illus. in color. |
| Fagredaktør | Gerard Emilien, Rolf Weitkunat, Frank Ludicke |
| Originalsprog | Switzerland |
| Sideantal | 596 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 596 pages, 23 Illustrations, color; 32 Illustrations, black and white; XXIV, 596 p. 55 illus., 23 il |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783319505282 |