Consumer Psychology in a Social Media World

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-10-2015
Første udgivelsesår 2015
Illustrationer 13 Tables, black and white; 33 Line drawings, black and white; 1 Halftones, black and white; 34 Illustrations, black and white
Fagredaktør Claudiu V. (San Diego State University Dimofte, Curtis P. (Ohio State University Haugtvedt, Richard F. (University of Washington Yalch
Originalsprog United Kingdom
Sideantal 278
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 278 pages, 13 Tables, black and white; 33 Line drawings, black and white; 1 Halftones, black and whi
Mål 154 x 228 x 18
ISBN-13 / EAN-13 9780765646941