Consumer Psychology in a Social Media World

(Bog, Hardback, Engelsk)

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Beskrivelse

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-10-2015
Første udgivelsesår 2015
Illustrationer 13 Tables, black and white; 33 Line drawings, black and white; 1 Halftones, black and white; 34 Illustrations, black and white
Fagredaktør Claudiu V. (San Diego State University Dimofte, Curtis P. (Ohio State University Haugtvedt, Richard F. (University of Washington Yalch
Originalsprog United Kingdom
Sideantal 278
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 278 pages, 13 Tables, black and white; 33 Line drawings, black and white; 1 Halftones, black and whi
Mål 229 x 152
ISBN-13 / EAN-13 9780765646934