Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme At... (Bog, Paperback / softback, Engelsk)
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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

(Bog, Paperback / softback, Engelsk)
Forfatter: Francesco Raggiotto
Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes
Forlag: Springer Nature Switzerland AG

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By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Francesco Raggiotto
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 13-03-2021
Første udgivelsesår 2021
Illustrationer 3 Illustrations, black and white
Originalsprog Switzerland
Sideantal 126
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 126 pages, 3 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030401290