Contemporary Consumption Rituals: A Research Anthology
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780805847796
- Se flere detaljer ▼
Beskrivelse
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-10-2003 |
| Første udgivelsesår | 2003 |
| Serie | Marketing and Consumer Psychology Series |
| Fagredaktør | Cele C. Otnes, Tina M. Lowrey |
| Originalsprog | United States |
| Sideantal | 358 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 358 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805847796 |