Contemporary Consumption Rituals: A Research Anthology
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780805842043
- Se flere detaljer ▼
Beskrivelse
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-10-2003 |
| Første udgivelsesår | 2003 |
| Serie | Marketing and Consumer Psychology Series |
| Fagredaktør | Cele C. Otnes, Tina M. Lowrey |
| Originalsprog | United States |
| Sideantal | 360 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 360 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805842043 |