Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z... (Bog, Hardback, Engelsk)
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Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation

(Bog, Hardback, Engelsk)
Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation
Forlag: Springer International Publishing AG

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As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2024 ed.
Udgivelsesdato 31-10-2024
Første udgivelsesår 2024
Illustrationer 50 Illustrations, black and white
Fagredaktør Nikolaos Stylos, Roya Rahimi, Peter Robinson
Originalsprog Switzerland
Sideantal 338
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 338 pages, 50 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783031650482