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Converting Customer Value: From Retention to Profit

(Bog, Hardback, Engelsk)
Forfattere: John J. (Manchester Business School) Murphy, Jamie (Manchester Business School) Burton, Robin (Manchester Business School) Gleaves, Jan (Manchester Business School) Kitshoff
Converting Customer Value: From Retention to Profit
Forlag: John Wiley & Sons Inc

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Beskrivelse

A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere John J. (Manchester Business School) Murphy, Jamie (Manchester Business School) Burton, Robin (Manchester Business School) Gleaves, Jan (Manchester Business School) Kitshoff
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-10-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 416
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 416 pages
Mål 234 x 152 x 33
ISBN-13 / EAN-13 9780470016343