Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value (Bog, Paperback / softback, Engelsk)

Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value

(Bog, Paperback / softback, Engelsk)
Forfattere: Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Ricardo Limongi, Benjamin Rosenthal



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Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.

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Forlag Business Expert Press
Forfattere Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Ricardo Limongi, Benjamin Rosenthal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-03-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 140
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 140 pages
Mål 228 x 152 x 8
ISBN-13 / EAN-13 9781606499429